With a simple flip of the the iconic Golden Arches, anime has been sneaking McDonald's into the genre for years.
So we also flipped the iconic Golden Arches to meet our fans where they are in culture, leaning authentically into their anime fandom.
We created an omni-channel love letter to anime fans that teleported them to WcDonald’s, McDonald’s anime otherworld, in the app and beyond.
Combining the worlds of anime and McDonald’s to create an integrated campaign that connects with multicultural youth audiences, driving digital guest counts and amplifying brand relevance.
Here we featured four unique anime episodic manga shorts, the “Signature Move” app game which unlocked an immersive Fortnite experience, a Snapchat lens and more.
The campaign increased McNugget sales by over 24% and drove 240k+ unique viewers to the WcD’s Fortnite Twitch streams.
🏆 Awards & Recognition 🏆
2024 D&AD – Wood Pencil, Integrated
2024 The One Show – Bronze, Craft