McClure's Brand Refresh
Worked heavily on the rebranding of Detroit’s very own McClure’s Pickles. As the brand is poised to take on the artisan food market with offerings that transcend pickles – they needed an updated branding system that could match pace.
In addition to designing the core brand identity, I also created some branded merch and swag to help get the word out.
And what brand launch isn't complete without a fun stunt or two?