For nearly 20 years, I’ve helped creative teams turn great ideas into real work. My career has taken me through agencies and in-house organizations, partnering with brands like McDonald’s, General Motors, Delta airlines, and Sephora to create work that’s thoughtful, culturally resonant, crafted, and built to make an impact.

These days, I’m especially interested in how technology can enhance the creative process. From building AI-augmented workflows to helping teams adopt new tools with confidence, I enjoy finding practical ways to blend innovation with strong creative thinking. To me, technology is most valuable when it helps people do their best work… not when it does their work.

I’m driven by culture, curiosity, collaboration, and a belief that the best creative comes from balancing craft with a willingness to explore what’s next.