GMC’s website was old, outdated and in dire need of a facelift. I was the lead (and oftentimes sole) designer tasked with bringing GMC’s web presence into the current decade. Working with our developers, we implemented Atomic Design principles to create a dynamic, responsive web experience that works as great as it looks. The site is now much easier to update, maintain and is far more future proof than before.
I created three distinctly different site designs (below) that were put through the grinder in an extensive 3-day User Acceptance Testing gauntlet.
Based on user testing feedback, business needs, and strategy & analytics data – a final design was chosen.