Red Ventures is often tapped by big brands to help refine their user experiences. In 2019, one of those brands, Capital One, reached out for a redesign of their product sign-up flow.
I worked closely with Capital One’s product team, finding existing user pain-points, fall-off-zones, and ultimately leading a creative white boarding session where we storyboarded out an optimal, redesigned flow.
From there, I created low fidelity wireframes and prototypes to take to testing. We A/B tested the proposed flow against current experiences to prove our new designs out and refine based on feedback.
My redesigned and reimagined flow cut out 8 screens, and increased form completion rate by 73%.