When GMC adopted the new brand campaign of 'Like a Pro,' I was charged with creating a new look-and-feel and style guide based on the new campaign direction. This style guide is now shared across GM & with all partner agencies to ensure a consistent look across all touchpoints.
The new look relies heavily on a new photographic approach focusing on natural shots, symmetrical compositions & an overall sense of humanity.
We also created a bold new graphic language that pays homage to the classic brand.
And pulling this new photographic style and graphic language together for the multitude of executions.