Although iconic, Dunkin’ Donuts is ditching their styrofoam cup. That cup is the focal point of their current logo and branding system. We were tapped to update the Dunkin’ identity to scrap the old cup and give the brand a new look. Here are a few of my personal contributions.
Bye bye, old-school styrofoam. Hello eco-friendly paper!
A client-favorite – I designed a dynamic logo that would change with the time of day. The rotating mug handle would act as a clock's hour hand letting customers know that it's always time for coffee.
This dynamic logo could be featured in-store, on Dunkin' apps, and on the website's masthead.